Ad format
Us vs them
Split screen: the usual way next to your product, with labels. No other brands.
- InProduct photo
- Do3 review steps
- Out12 s video · 9:16 · 4:5
Who it is for
Products that improve on a generic alternative.
Why it works
Your product next to the usual alternative makes the difference plain at a glance. The other side is always a generic product, never a named brand.
The steps in Staglight
Each step and what it does. At a review step nothing more is spent until you approve it.
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Add your product
Upload one product photo, or pick a product you saved before.
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Script and plan You review
The script, scenes and shots are written for your product. You read them and approve or change them.
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Keyframes You review
A still picture for each scene, so you see the look before any video is made.
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Video clips You review
Each keyframe becomes a moving clip. Keep the takes you like and redo the others.
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Music
A music bed is added under the ad.
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The edit
Clips, voice, music and captions are put together into one ad.
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Download
The finished file is in your library to download and post.
Tips
- Compare one thing at a time: size, use or result.
- Never name or show another brand.
- Keep every claim to what you can prove.
Ready when you are
Open it in Staglight and follow the same steps.
Try next
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Ad format
Product hero
Your product on a clean set with a slow camera push-in, a music bed and your text.
- Product photo
- 3 review steps
- 6 s video · 9:16 · 4:5 · 1:1
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Ad format
Problem / Solution
Three scenes: the problem, the pain and your product as the fix, with voiceover and captions.
- Product photo
- 3 review steps
- 15 s video · 9:16 · 4:5
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Ad format
3 reasons
Three benefits in three clips with big on-screen numbers. The app sets the text, not the model.
- Product photo
- 3 review steps
- 15 s video · 9:16 · 4:5